Mastercard selects TrueBiz for Start Path

Competitive Mastercard Start Path program selects TrueBiz

Mastercard has selected TrueBiz for the Security Solutions track of Start Path, its invitation-only program for later-stage startups with proven traction in cybersecurity and digital trust.

In under 30 seconds, TrueBiz determines business legitimacy by analyzing 250+ behavioral signals across a merchant’s online footprint, including their website. The platform already helps the payment industry identify illicit merchants before they enter their portfolios.

Through Start Path, TrueBiz has the opportunity to collaborate with Mastercard and its global network of banks, acquirers, and technology partners to strengthen merchant risk assessment and fraud prevention across digital commerce.

“The industry's verification tools were built to check boxes, not catch bad actors,” says Danny Hakimian, CEO and Founder of TrueBiz. “My vision is a financial system where every merchant touchpoint generates intelligence that makes it impossible for illicit operations to hide in plain sight.”

The selection comes as payments platforms face a surge in sophisticated merchant fraud that legacy verification tools struggle to detect. As digital commerce scales, and new merchant onboarding accelerates, the attack surface widens. TrueBiz's real-time risk intelligence is designed to close that gap, giving acquirers and processors visibility into merchant legitimacy that static verification methods were never built to provide. 

We’re excited to collaborate with Mastercard on solving this important and pressing problem worldwide. 

Read the official announcement on Mastercard's Start Path news.