Introducing the next generation of merchant risk monitoring

The risk landscape is evolving—fast.

Fraudsters are becoming more sophisticated, businesses are changing overnight, and outdated monitoring approaches leave payments providers exposed. Manual reviews and monthly content monitoring with a MMSP are no longer enough. 

We think it’s time for a new approach.

TrueBiz merchant risk monitoring helps you stay ahead, by providing not only an analysis of the merchant’s website, but also a 360-degree view of a merchant’s entire internet footprint.

Fraud is Evolving—Legacy Monitoring Is Not

Fraud is now easier (and cheaper) to commit, scale, and conceal than ever before. AI-generated websites can be spun up in minutes, complete with fake customer reviews, detailed product descriptions, and seemingly legitimate corporate histories.

Fraudsters know exactly how traditional merchant monitoring works—and how to evade it. They control transaction data to disguise laundering activities, and keep their website content static to evade traditional detection.

The result? Blind spots that expose payments providers to risk.

Traditional MMSPs rely on manual, spreadsheet-based reviews that occur just once a month, leaving payments providers exposed to weeks of undetected risk. By the time results come back—often two weeks later—fraudulent merchants may have already shifted into prohibited industries, engaged in fraud, or laundered transactions. 

Worse still, legacy providers use stale databases and basic risk signals to try to detect transaction laundering, missing the subtle but critical signs of evolving threats. In today’s fast-moving landscape, this outdated approach fails to catch risk in real time, forcing payments companies to react after damage has already been done.

The next generation of merchant risk monitoring

TrueBiz goes beyond basic content checks and outdated transaction laundering detection. We monitor the merchant’s entire internet footprint. Our fully automated system can run daily, continuously analyzing a merchant’s digital identity – not just their website.

We aggregate and analyze a wide range of data such as reviews, social media posts, industry profiles, and traffic trends. This enables us to detect shifts risks, such as declines in review sentiment, pivoting business models, and early indicators of closure. 

This real-time intelligence enables payments providers to identify risk trends before they escalate, rather than reacting after the damage is done. With a 360-degree view of merchant risk, payments providers can strengthen compliance, reduce fraud exposure, and scale monitoring with confidence—and say goodbye to slow, manual processes.

Get in touch to run a free review of the businesses on your platform!