What’s new at TrueBiz | May 2026

Understanding how businesses operate is becoming more complex, and risk signals more fragmented than ever.

At TrueBiz, we’re focused on making that clearer and faster.

In this update, you’ll see how we've expanded the types of businesses you can assess, and strengthened the signals behind every merchant review.

These updates will help you get more from TrueBiz, and reduce gaps in your underwriting workflow.

🔍 Search by name + location (no website required)

Run a TrueBiz search using just a business name and location. No domain needed.

TrueBiz maps the business across the internet including websites, social profiles, marketplaces, reviews, etc. then resolves it into a single, high-confidence entity.

You get a structured view of activity, legitimacy, and risk in the exact same format you’re used to, using the exact same API endpoint.

Why this matters:

• Expands coverage to businesses previously difficult to assess
• Reduces manual Googling of businesses and back-and-forth with applicants
• Speeds up onboarding without compromising risk quality

This is a step towards verification based on real-world behavior, not just declared data.

→ Read more about name + location search

🔗 Introducing Merchant Data Exchange

Shared intelligence on merchant termination history and application velocity across the network.

When a merchant is terminated, that history is typically siloed. MDX makes those signals visible to participating acquirers, and helps stop repeat fraud.

Founding member waitlist now open. Reach out to opt in.

→ Learn more about MDX

⚡ Other product updates

We’ve also improved how we detect and interpret risk signals:

🌐 Analyze marketplace pages
Run industry classification on the business’s social media profiles or marketplace URLs so you can confirm the model for businesses that don’t have a traditional website but may still operate online.

👀 Deeper social media analysis
Detailed analysis of social media activity and post content to better understand what a business actually does. Flags misrepresentation earlier when social posts and activity doesn’t match declared business.

📈 Review velocity as a signal
Enhanced analysis of how review frequency changes over time, not just sentiment. Sudden drops in review frequency are good indicators of closures, review manipulation, and businesses quietly winding down.

⚙️ Switch to the consolidated Search API
It’s time to move to the consolidated /company/search endpoint to give your team access to newer search capabilities and improved handling for platform URLs. Queries you currently send to /company/domain or /company/email will work without changes.

🎙️ On-demand webinar: Speed vs safety in onboarding

Two weeks ago, senior risk leaders from Worldpay, Paymend and Kurv Pay went live to discuss how to balance speed and safety in merchant onboarding.

In case you missed it - or want to watch it back - the recording is now available.

→ Watch the recording

If you want to see any of this in action, book time with us.