AI Powered Analysis of
Merchant's Web Presence

Instantly assess the online footprint of any business. Make confident decisions in seconds, not hours.

Merchant Web Presence Analysis

Analyze hundreds of risk signals from across the merchant's web presence in under 30 seconds

Website Data

Review key data points from the merchant's website

Industry Classification

Validate industry based on website content and indications from third parties

Social Media Analysis

Analyze local and industry level profiles to assess sentiment and activity

Review Page Analysis

Assess the sentiment of third party reviews

Location Assessment

Validate various signals for the operating locations of the merchant

Blocklisted Companies

Search our proprietary database of known fraudulent companies

How it works

Automatically analyze 250+ data points on the merchant's internet profile

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Build a rich profile of any business

Our AI engine pulls from diverse trusted web sources, verifies authenticity, and analyzes them to construct a rich, accurate profile of any business worldwide.

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Assess risk and legitimacy

Our models analyze that profile in context, evaluating whether the merchant’s behavior aligns with what’s expected or signals potential risk based on your configuration.

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Deliver a clear decision

Get a concise Pass or Fail, backed by detailed findings, source evidence, and AI-generated reasoning tailored to your risk preferences.

Benefits

How TrueBiz helps merchant acquirers streamline onboarding

Automate Website Review

Remove the need for an analyst to Google each business that needs verification

Scale Risk Assessment

Reduce wait times for legitimate customers and prevent churn

Save Time

Discover all the data you'd find in 20 minutes of Googling in under 30 seconds in 1 API call

Ready to get started?

Talk to our team to find out how to optimize merchant risk assessment