Product Update

2024 was another busy year at TrueBiz! We closed out Q4 with some major upgrades to our product, and there’s even more coming in the year ahead. Here’s the latest on how we’re making your merchant risk monitoring even more powerful and efficient.

Here’s what’s new:

☑️ We’re now a Mastercard MMSP

TrueBiz has been approved as a Merchant Monitoring Service Provider by Mastercard.

Customers using our monthly content monitoring and transaction laundering detection will get a 75% discount on fines issued by Mastercard. It helps acquirers avoid fines of up to $400k, and the risk of being removed from payment rails. 

We provide a suite of solutions to help protect you from changing business profiles over the lifecyle of the customer:

• Website Content Monitoring Service

We use fine-tuned LLMs to analyze every page of a merchant’s website,  enabling precise, real-time detection of high-risk or prohibited content.

• Business Closure Detection

We analyze signals across the merchant’s internet footprint to detect early warning signals that a business may be closing, so you can take early precautions to avoid chargebacks and credit risk. 

• Connected Entities Monitoring

We search approximately 90 million merchant websites to automatically discover and classify the websites, entities or people connected to each merchant, and expose potential transaction laundering risks. 

Read more about how our suite of monitoring solutions help identify early indicators and build a proactive approach to risk on the blog.

Read the blog

🔗 Applicant link verifies connections between people and businesses

We’ve added a new feature to our Web Presence Review product. Applicant Link scours a merchant’s web presence to confidently connect applicants to businesses. 

It authenticates the information provided by applicants, and prevents fraudsters from impersonating business owners.

There’s more on how Applicant Link reduces supportability and impersonation risk on the blog.

Read the blog

👀 In case you missed it

I spoke to Steve Craig on the PEAK IDV Executive Series podcast about the changing world and emerging challenges of business verification.

If you’re interested in the role of AI in modern merchant underwriting, it’s worth a watch. Steve and I talked about how (and why) TrueBiz automates merchant onboarding, and what’s driving the need for more intelligent solutions.

Watch it here

Donald Gillies, former CEO & Co-Founder of PassFort, has come aboard as a strategic advisor. 

An Angel investor in TrueBiz, Donald has been a supporter since the early days. Now, he’s joining to help us scale our category-defining business risk intelligence solutions.

Donald’s well-placed to drive our growth. He founded and led PassFort to become a global leader in digital KYC and AML, leading to its $150M+ acquisition by Moody’s. His deep knowledge of the business risk landscape, experience and vision will be invaluable to help our customers solve problems beyond what we focus on today.

What's next?

What's one thing you'd like to see from TrueBiz in 2025?

If you'd like to see a demo of any of the new features in action, you can book some time with us here.

Until next time,

Danny Hakimian

CEO & Founder